India Best Companies to Work For

Google
RANK:1
Google India's cool work culture and policy of pushing people to pursue their passion makes it the most attractive company for employees in India today.

ACCENTURE
RANK:2
By listening to its employees, Accenture India ensures that they stay engaged and happy.

TATA CONSULTANCY SERVICES (TCS)
RANK: 3
Though known as a caring workplace, TCS has slipped from the No. 1 position it held last year. It has innovative HR initiatives such as 'Mpower', aimed at resolving individual employee issues, and 'Maitree', which reaches out to employees' families.

INFOSYS
RANK:4
Infosys employees at company's campus in the Electronic City area in Bangalore.
Infosys remains in the top-10 list, but has slipped from the No. 2 slot it held last year.  The company encourages regular communication with employees.

LARSEN AND TOUBRO
RANK: 5
Larsen and Toubro has moved up from the No. 10 position it held last year. It prefers to groom leaders within the organisation, believing that few outside can match the quality of its workforce in heavy engineering and construction.

BHARAT HEAVY ELECTRICALS LIMITED
RANK:6
Few companies can match the employee benefits and training programmes BHEL provides.

IBMRANK:7
Kumar Karpe, Country Manager, Financial Services Sector, IBM in Mumbai.
Closely associated with education initiatives, IBM encourages its people to have a sense of purpose and do things responsibly.

TATA MOTORS
RANK:8
This 2007 pic shows an engineer checking Tata Motors' Winger at the company's plant in Pimpri. Tata Motors gives employees ample opportunities.

WIPRORANK: 9
Wipro has undergone many changes. Employees now have greater clarity about their roles and more responsibilities. However, it has fallen from its No. 3 rank of last year.

HINDUSTAN UNILEVER LIMITED (HUL)
RANK: 10
HUL employees at the company's office in Mumbai.
HUL is a name that spells trust. Employees are taken through various roles and given ample market exposure.

MICROSOFT
RANK:11
The company allows employees to work flexi-time and gives them enough freedom to set their agenda. But it too has dropped from its No. 7 spot of last year.

TATA STEEL
RANK:12
The company has set many benchmarks in employee benefits over the years and continues to be rated highly for its HR practices.

ABBRANK: 13
The company hardly makes any noise about its HR practices, but those in the business know. It offers excellent opportunities.

BHARTI AIRTEL
RANK: 14
Bharti Airtel is in sync with the need of bright young people for constant change. Pictured here is a typical Gen-Y person, 31-year-old Bansari Vyas. She satiated her craving for growth, recognition and change at Airtel, where she joined from the Indian Institute of Management-Calcutta eight years ago as a management trainee.

STATE BANK OF INDIA
RANK: 15
It is not only customers who rely on State Bank of India. Employees too seek it out for career growth.

ONGC
RANK: 16
Few companies can match ONGC's infrastructure and range. It is a safe bet for a career, indeed a poaching ground for its competitors.

AXIS BANK
RANK: 17
With its youthful workforce, Axis Bank combines the finest of the public and private sectors.

M&MRANK: 18
The company believes in carefully choosing and nurturing its talent. It offers employees huge opportunities to innovate and even incubates some of their ideas.

INDIAN RAILWAYS
RANK:19
With a staff of 1.4 million, whom it cossets with benefits, Indian Railways is an employer like none other.

ACC
The company has been ranked 20th in the 12th edition of the annual Business Today 'Best Companies to Work For' in India survey.

Source:http://businesstoday.intoday.in/photoplay/best-companies-to-work-for/1/400.html?google_editors_picks=true#photo21

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Let Your Mobile App Show Off Your Listings To Your Clients

There’s nothing like a visually appealing property to catch the eye of future clients. No wonder ads and billboards are plastered with the best models and gorgeous views; that’s because those create an immediate impact on the viewer while also leave a lasting impression.

If you’re a real estate agent, you can create this same effect by producing your own mobile app so you can showcase the properties on your list. No need to spend big on ads or break your budget on billboards; you can show all those pictures, and even videos, to your clients by creating your own mobile app. It’s like handing a photo book of all your properties straight to your clients, all they need to do is install your app.

Surveys have shown that a lot of people now prefer using mobile apps rather than mobile browsers, which makes having your own mobile app or create iphone apps even more appealing. To help you build your app, Infinite Monkeys has a free platform where you can develop an app that will suit your needs. It’s just what you need to show off a slideshow of the properties you’re selling. You could even add some sort of a cheat sheet on your own app so that clients can easily skim through the details of each of your listings.

And you know the best part? Your app is always with your client, saved right on his or her home screen! This means that keeping in touch (and closing the deal) is just a tap away.

The free app platform, which can be found at www.fantastic4agents.com, is very easy to use, complete with how-to guides and built-in features that you might need to hit the ground running. Why don’t you try it out for yourself right now?

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To make money online  is the most prevalent trend among the people who want to stay in comfort of their home as well as wish to earn money side by side. Nowadays, to earn money while sitting at home is not a tedious job. You have to put time and dedicated efforts along with hard work if you are really willing to earn good amounts. However, there are many legal and illegal ways to earn money online but to go for legitimate options prevents you to become a part of many scams. You can browse internet marketing forums to look out for ways to earn money online.  If you are good at writing then content writing is very popular and promising way to earn money. You can write reviews for other websites on your site or blog in which you get commissions for that. In case you are good at photography then you can upload interesting images and earn money on every download of that particular picture. So, we can look for similar numerous ways to earn money online.

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Cloud Computing a New Way to Increase IT's Existing Capabilities.

Cloud computing comes into spotlight only when you consider or feel about IT requirements: a mean to increase ability or add capabilities fast without investing in new infrastructure, recruiting or coaching new staff, or purchasing new software. Cloud computing covers any subscription-based or pay-per-use service that, in real time over the Internet, extends IT's existing capabilities.

Cloud computing is at a premature phase, with a vary crew of vendors large and small delivering a batch of cloud-based services, from fully developed applications to data storage services to spam filtering. Yes, utility-style infrastructure providers are part of the mix, but so are SaaS (software as a service) vendors such as gokey.eu. Today, for the majority part, IT must plug into cloud-based services individually, but cloud computing aggregators and integrators are already growing vastly.

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How Search Engine Optimization and Social Media Marketing are inter-connected?

Today successful marketer is the one who leverage advantages from both-SEO as well as Social Media Marketing (SMM). Social media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was being realized that if it is united with marketing efforts it could generate even better results rather than working in isolation. SM is such a necessity for every individual today that in order to search for anything, he approaches SM addressing branded keyword terms. Moreover, high click trough rate was noticed as and when the customers had been showcased to SM.

Primarily, SM influences areas like branding, customer help desk, and customer relationship management. But it does not limit here only. It has additive, unbelievable outcomes across various marketing channels that help to have strong relationship with target audiences. It results in raising the brand value in its market.

How Search Engine Optimization and Social Media Marketing are inter-connected?

The initial glimpse does not showcase any connection between the two since SMM is more of off-site interaction whereas SEO approaches to drive traffic to a website.

SM helps in link building. Marketers create interesting and unique content and share with potential users via various social media channels. This content is then distributed and discussed in discussions groups and forums generating links. This way content will reach more people and this buzz will pull potential users to search engines, from where they get re-directed to a particular website.

SM allows using wide range of keywords instead of using a limited set of targeted keywords. Marketers project a search marketing strategy to compute socially promoting keywords which helps in enhancing the brand value. Besides driving traffic to a website, SM promotes websites content via its social network thereby influencing SEO also.

The marketers can boost search engine visibility using pervasive “Share this” buttons in which they provide certain code to distribute your content. This will increase the inbound links to your website. While running a promotional contest, you may provide your users with a tool to share content created by them. In your blogs you can allow outsiders to link to your posts which will help building brand credibility and hence building a community of brand supporters.

Now marketers need to take care while sharing links via social media that links should not include tracking code. This will affect Page Rank giving no SEO benefits. While making headlines in content, use targeted keywords to aid optimization. You may use independent page titles independent to get the max SEO value.

Looking at the increased usage of mobiles for accessing SM, marketers should incorporate mobile into their social media strategy.

Social media is no doubt a commitment. Proper time and man power is required to keep you updated for latest trends and for active participation. It would surely pay off. SM gives you an option to keep your brand live in front of potential users giving constant new content to search engines for indexing. This way your website is crawled frequently. Doing this way increases long-term outcomes on SEO by enhancing quality as well as quantity of website references.

Through SM you can have valuable consumer insights. It enables to determine unique keywords via customer interactions. From these insights you can bid on correct keywords to increase conversion rate.

Marketing is a holistic process. In online marketing, marketing through social media definitely affects brand awareness and SEO.

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How to Prevent your Website from getting Penalized by Search Engines Giants like GOOGLE!

SEO is an incredible way to popularize your website online. It is also the most reasonable technique to have high rankings in the organic search engine results. SEO work starts by analyzing the search engine algorithm that tells how website ranks on the search engine and then using these techniques on your website. Successful SEO campaign results in generating more sale leads and more business for the company.

I am into SEO for the last 3 yrs. and from my prior experience my advice is that one should patiently learn all the workable techniques and then apply them to get your website ranked higher in search engines. You should try to avoid the probability of getting your website penalized by Google by using certain unethical tactics. I am hereby listing some ways which helps to stay clear of any penalties from search engines.

(1) Alter the link text in your inbound links

"Inbound links” refers to external links that point to your website. Try to follow correct way for creating good quality links to your website to avoid dropping of your website rankings on the search engines. Avoid using same link text more than 10-12 times to prevent from getting penalized by Google. Google can easily make out that you are doing this to increase SEO ranking of your website. The websites with lots of existing inbound links with different anchor text will never be in danger if they have variance in the link text.

(2) Generate good quality content if participating in affiliate programs

If you participate in affiliate programs for making money through commissions then focus on the quality of your content. The quantity should also be that much that it should be labeled a "thin affiliate" site. Try and add value to your potential visitors to mitigate the risks of getting penalized.

(3) Keep your content unique and informative

Content is a king and Google never favors the duplicate content. Try to keep the content on your website quite relevant to the product or service that you offer and convey your message via your website in a clear understandable manner. You can take reference from similar websites already present over the web. By keeping the content of your website unique would prevent your website from getting penalized by Google. Always remember.....the more unique the content is, the better your site will rank!

(4) Do not create too many inbound links in short time span

Don’t create too many inbound links in a short span of time and prevent yourself from being susceptible in Google eyes. Avoid making 500+ links over the night. This would surely aid in penalizing your website. Adopt a certain strategy of creating random number of links each day; this would lower the susceptibility level in the eyes of Google.

(5) Be careful about keyword density

Keyword density is the percentage of the total amount of targeted words in the content of your website. Do not use target keywords unnecessarily. Keep good content to avoid the penalty that might arise due to excess usage of keywords on any of your web pages. Google gauges this thing that you are doing just to increase its ranking on search engines. To play secure, I would recommend keeping your keyword density as low as 5%. Moreover, if user finds your website content useful then he will often visit your website.

(6) Do not to be too keyword specific in link text of navigation

In case you want to rank or optimize your website over certain keyword, you may use the target keyword in the navigation text instead of using the link text "home page" for your homepage. This works well for small websites (5 pages or less). It is best not to be too keyword specific if you have a large site which might give negative effect. Remember what I said about varying link text in point 3? Well this applies to link text on your website as well.


(7) Avoid irrelevant words

Try to use relevant keywords on your website which are of real value for your product or services. Using irrelevant keywords makes Google suspicious about you thence increasing the probability of getting penalized. This is not at all a good way to increase the ranking of your website.

(8) Avoid using sneaky redirects

Google doesn't seem to like web pages that serve the purpose of redirecting you to another page. Let's say you have a web page that ranks well for a particular keyword but only contains a link that takes you to another web page or site. Google doesn't like these type of redirects because the web page has no content a human user would be interested in; only a link to another web page. This can therefore be misleading if the page ranks high on Google. This is because the users who click through onto the site would be expecting to see some useful content related to the keyword it is ranking for.

(9) Avoid inter-linking domains

Basic SEO knowledge showcases that one way links work best. Its not like giving reciprocal links, it just makes Google a bit suspicious for your identity. Do not do much inter-linking for your domains. It would sound good initially but later will effect negatively ending up with getting penalties from Google. In order to link domain together, you may link more than two sites in a loop or circle. Doing this way you may achieve the SEO benefits.

(10) Never use hidden text or links

In early days of SEO, having hidden text and links on your website loaded with your target keywords used to work like a treat which used o result in good rankings. But this is completely unethical. That was the reason why Google altered their algorithm accordingly to rectify this issue. This should be avoided otherwise you could be called upon as using black hat SEO methods which increases the chances of getting banned.

Briefly, I can suggest the above mentioned tricks to prevent you site from getting penalized by Google search engine. This way you can definitely expect sure shot high SEO ranking for your website, thereby having a clear image in view of Google.

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Life Lessons from Bill Gates

Bill Gates recently gave a speech at a High School about 11 things they did not and will not learn in school. He talks about how feel-good, politically correct teachings created a generation of kids with no concept of reality and how this concept set them up for failure in the real world.

Rule 1: Life is not fair - get used to it!

Rule 2 : The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule 3 : You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.

Rule 4 : If you think your teacher is tough, wait till you get a boss.

Rule 5 : Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.

Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, ‘learn from them’..

Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

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