SEO is an incredible way to popularize your website online. It is also the most reasonable technique to have high rankings in the organic search engine results. SEO work starts by analyzing the search engine algorithm that tells how website ranks on the search engine and then using these techniques on your website. Successful SEO campaign results in generating more sale leads and more business for the company.
I am into SEO for the last 3 yrs. and from my prior experience my advice is that one should patiently learn all the workable techniques and then apply them to get your website ranked higher in search engines. You should try to avoid the probability of getting your website penalized by Google by using certain unethical tactics. I am hereby listing some ways which helps to stay clear of any penalties from search engines.
(1) Alter the link text in your inbound links
"Inbound links” refers to external links that point to your website. Try to follow correct way for creating good quality links to your website to avoid dropping of your website rankings on the search engines. Avoid using same link text more than 10-12 times to prevent from getting penalized by Google. Google can easily make out that you are doing this to increase SEO ranking of your website. The websites with lots of existing inbound links with different anchor text will never be in danger if they have variance in the link text.
(2) Generate good quality content if participating in affiliate programs
If you participate in affiliate programs for making money through commissions then focus on the quality of your content. The quantity should also be that much that it should be labeled a "thin affiliate" site. Try and add value to your potential visitors to mitigate the risks of getting penalized.
(3) Keep your content unique and informative
Content is a king and Google never favors the duplicate content. Try to keep the content on your website quite relevant to the product or service that you offer and convey your message via your website in a clear understandable manner. You can take reference from similar websites already present over the web. By keeping the content of your website unique would prevent your website from getting penalized by Google. Always remember.....the more unique the content is, the better your site will rank!
(4) Do not create too many inbound links in short time span
Don’t create too many inbound links in a short span of time and prevent yourself from being susceptible in Google eyes. Avoid making 500+ links over the night. This would surely aid in penalizing your website. Adopt a certain strategy of creating random number of links each day; this would lower the susceptibility level in the eyes of Google.
(5) Be careful about keyword density
Keyword density is the percentage of the total amount of targeted words in the content of your website. Do not use target keywords unnecessarily. Keep good content to avoid the penalty that might arise due to excess usage of keywords on any of your web pages. Google gauges this thing that you are doing just to increase its ranking on search engines. To play secure, I would recommend keeping your keyword density as low as 5%. Moreover, if user finds your website content useful then he will often visit your website.
(6) Do not to be too keyword specific in link text of navigation
In case you want to rank or optimize your website over certain keyword, you may use the target keyword in the navigation text instead of using the link text "home page" for your homepage. This works well for small websites (5 pages or less). It is best not to be too keyword specific if you have a large site which might give negative effect. Remember what I said about varying link text in point 3? Well this applies to link text on your website as well.
(7) Avoid irrelevant words
Try to use relevant keywords on your website which are of real value for your product or services. Using irrelevant keywords makes Google suspicious about you thence increasing the probability of getting penalized. This is not at all a good way to increase the ranking of your website.
(8) Avoid using sneaky redirects
Google doesn't seem to like web pages that serve the purpose of redirecting you to another page. Let's say you have a web page that ranks well for a particular keyword but only contains a link that takes you to another web page or site. Google doesn't like these type of redirects because the web page has no content a human user would be interested in; only a link to another web page. This can therefore be misleading if the page ranks high on Google. This is because the users who click through onto the site would be expecting to see some useful content related to the keyword it is ranking for.
(9) Avoid inter-linking domains
Basic SEO knowledge showcases that one way links work best. Its not like giving reciprocal links, it just makes Google a bit suspicious for your identity. Do not do much inter-linking for your domains. It would sound good initially but later will effect negatively ending up with getting penalties from Google. In order to link domain together, you may link more than two sites in a loop or circle. Doing this way you may achieve the SEO benefits.
(10) Never use hidden text or links
In early days of SEO, having hidden text and links on your website loaded with your target keywords used to work like a treat which used o result in good rankings. But this is completely unethical. That was the reason why Google altered their algorithm accordingly to rectify this issue. This should be avoided otherwise you could be called upon as using black hat SEO methods which increases the chances of getting banned.
Briefly, I can suggest the above mentioned tricks to prevent you site from getting penalized by Google search engine. This way you can definitely expect sure shot high SEO ranking for your website, thereby having a clear image in view of Google.
March 29, 2010
March 17, 2010
Life Lessons from Bill Gates
Bill Gates recently gave a speech at a High School about 11 things they did not and will not learn in school. He talks about how feel-good, politically correct teachings created a generation of kids with no concept of reality and how this concept set them up for failure in the real world.
Rule 1: Life is not fair - get used to it!
Rule 2 : The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule 3 : You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.
Rule 4 : If you think your teacher is tough, wait till you get a boss.
Rule 5 : Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.
Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, ‘learn from them’..
Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.
View more Rules
Rule 1: Life is not fair - get used to it!
Rule 2 : The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
Rule 3 : You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.
Rule 4 : If you think your teacher is tough, wait till you get a boss.
Rule 5 : Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.
Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, ‘learn from them’..
Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.
View more Rules
March 3, 2010
How to Increase and Improve Search Engine Visibility
Since long, we had seen and even tested various techniques and guidelines for generating search engine traffic. A decade back, SEO became a full time career for a few years. Since then so many methods have been evolving to control and manipulate the engines to get front page search results. As on date, scenarios have been changed.
Many of these earlier followed practices and techniques are still very much relevant as they were then, so here I am collating the key ones.
Commence with your Domain Name
Select the domain name, relatively short and easy to spell. Avoid hyphens and or unusual characters for branding purposes, than SEO. Search visibility remains there even with perplex, long character riddled domain, but such domain names are hard to remember without the assistance of a search engine.
Build Quality Inbound and Outbound Links
Your site is ranked by search engines based on the amount of inbound links it has from other sites. Spend some time and get authenticated sites linking back to you called inbound links; it influences the search engine ranking.
Google Page Rank
Websites are ranked with higher Page Rank if Google conceives them to be important and influential. Higher Page Rank gives better search results and rankings. Authoritative sites usually have high Page Rank. You should take care of it but do not focus completely on it.
Relevant Keywords on Web Address
Publish content on your site with relevant keywords with headline formatted in the permalink/web URL. For instance, if your site has a page with images on wild animals, format the URL like: http://www.yoursite.com/images/wild-animals.html or http://www.yoursite.com/wild-animals.html Mention the sub-directory with target keyword of the subject matter.
Headlines and Page Titles with Target Keywords
Along with relevant keywords in your URL, place the keywords in your headlines and page titles as well. It would help even if no other optimization is worked out otherwise it would be hard for search engine to spot your existence.
Include Blogs
Blogs are considered to be the major source information for everybody. Search engines give preference to blogs for fresh and timely content. If tweaked correctly it can be a powerful tool for search engine traffic generation. Configure your permalink structure immediately after installing your blog. Install plug-ins like "All in One SEO Pack" available for WordPress. You may also leverage RSS to convert search engine clicks into a return visitor.
Keywords as Anchor text
Generally, anchor text is weighted highly in search engine algorithms and its results since it gives descriptive information to search engines about the content of a hyperlinks destination. Avoid using "click here", it would hamper search engine visibility.
Web Analytics
In order to measure and understand your traffic patterns and behaviors do set up Google Analytics at the very start.
Use Sitemap
Sitemaps list down all the pages pertaining to a particular site that helps to notify search engine about URLs on your website available for crawling and indexing, which might be left undiscovered by Google's normal crawling process.
Google Webmaster Tools
Google's Webmaster Tools helps to see your website the way Googlebot looks at it. It finds out which sites link to yours, also looks for search queries that list your site and which of your site's pages are indexed, and also shows up certain errors (if any) Google encountered while crawling your website. Make your site as Google friendly as possible. This gives higher visibility in search results.
Publish Quality Content Frequently
Publish quality content on a regular basis so as to be frequently seen as more reliable than sites that seldom produce content. Keep on increasing content on your website to yield more indexed pages, in turn more visibility, increasing the quantity of search clicks to your pages.
Headline Tags
Use headline tags (h1, h2, etc.) for targeted keywords and phrases. Search engines recognizes and assigns greater value to keywords found within headline tags.
Do not Forget Other Search Engines
Do not overlook other search engines like Yahoo, MSN while you keep considering Google, the gorilla, that produces the biggest quantity of search traffic. Yahoo has a resource for web publishers, as does Microsoft to help you better optimize your pages for their engines.
Consistency
Keep on testing different permutations and combinations to understand the criteria the search engines looks for when indexing your pages. Focus on what works and run with it.
Last but not the least
If you have active participation in social media, you are already ahead of the game. To have profiles at Social Networking Websites such as Facebook, LinkedIn, and Twitter helps in getting indexed, and always rank on the top of the search results. This is even great if your objective is personal branding. You have to be active and maintain consistency to own your name in Google. Social media is the most invaluable tool for traffic generation, if executed correctly. User generated content and the applications that power them such as, blogs, wikis, videos, social networking sites, bookmarking, microblogging, etc are the leading mechanisms for search engine traffic, and keeps on increasing with time.
To optimize a website to be ranked higher in search engines is not very complex. Use of techniques suggested above will definitely pay off. You must not expect instant results. It takes time to build up content, establish inbound links, tweak and re-tweak.
Many of these earlier followed practices and techniques are still very much relevant as they were then, so here I am collating the key ones.
Commence with your Domain Name
Select the domain name, relatively short and easy to spell. Avoid hyphens and or unusual characters for branding purposes, than SEO. Search visibility remains there even with perplex, long character riddled domain, but such domain names are hard to remember without the assistance of a search engine.
Build Quality Inbound and Outbound Links
Your site is ranked by search engines based on the amount of inbound links it has from other sites. Spend some time and get authenticated sites linking back to you called inbound links; it influences the search engine ranking.
Google Page Rank
Websites are ranked with higher Page Rank if Google conceives them to be important and influential. Higher Page Rank gives better search results and rankings. Authoritative sites usually have high Page Rank. You should take care of it but do not focus completely on it.
Relevant Keywords on Web Address
Publish content on your site with relevant keywords with headline formatted in the permalink/web URL. For instance, if your site has a page with images on wild animals, format the URL like: http://www.yoursite.com/images/wild-animals.html or http://www.yoursite.com/wild-animals.html Mention the sub-directory with target keyword of the subject matter.
Headlines and Page Titles with Target Keywords
Along with relevant keywords in your URL, place the keywords in your headlines and page titles as well. It would help even if no other optimization is worked out otherwise it would be hard for search engine to spot your existence.
Include Blogs
Blogs are considered to be the major source information for everybody. Search engines give preference to blogs for fresh and timely content. If tweaked correctly it can be a powerful tool for search engine traffic generation. Configure your permalink structure immediately after installing your blog. Install plug-ins like "All in One SEO Pack" available for WordPress. You may also leverage RSS to convert search engine clicks into a return visitor.
Keywords as Anchor text
Generally, anchor text is weighted highly in search engine algorithms and its results since it gives descriptive information to search engines about the content of a hyperlinks destination. Avoid using "click here", it would hamper search engine visibility.
Web Analytics
In order to measure and understand your traffic patterns and behaviors do set up Google Analytics at the very start.
Use Sitemap
Sitemaps list down all the pages pertaining to a particular site that helps to notify search engine about URLs on your website available for crawling and indexing, which might be left undiscovered by Google's normal crawling process.
Google Webmaster Tools
Google's Webmaster Tools helps to see your website the way Googlebot looks at it. It finds out which sites link to yours, also looks for search queries that list your site and which of your site's pages are indexed, and also shows up certain errors (if any) Google encountered while crawling your website. Make your site as Google friendly as possible. This gives higher visibility in search results.
Publish Quality Content Frequently
Publish quality content on a regular basis so as to be frequently seen as more reliable than sites that seldom produce content. Keep on increasing content on your website to yield more indexed pages, in turn more visibility, increasing the quantity of search clicks to your pages.
Headline Tags
Use headline tags (h1, h2, etc.) for targeted keywords and phrases. Search engines recognizes and assigns greater value to keywords found within headline tags.
Do not Forget Other Search Engines
Do not overlook other search engines like Yahoo, MSN while you keep considering Google, the gorilla, that produces the biggest quantity of search traffic. Yahoo has a resource for web publishers, as does Microsoft to help you better optimize your pages for their engines.
Consistency
Keep on testing different permutations and combinations to understand the criteria the search engines looks for when indexing your pages. Focus on what works and run with it.
Last but not the least
If you have active participation in social media, you are already ahead of the game. To have profiles at Social Networking Websites such as Facebook, LinkedIn, and Twitter helps in getting indexed, and always rank on the top of the search results. This is even great if your objective is personal branding. You have to be active and maintain consistency to own your name in Google. Social media is the most invaluable tool for traffic generation, if executed correctly. User generated content and the applications that power them such as, blogs, wikis, videos, social networking sites, bookmarking, microblogging, etc are the leading mechanisms for search engine traffic, and keeps on increasing with time.
To optimize a website to be ranked higher in search engines is not very complex. Use of techniques suggested above will definitely pay off. You must not expect instant results. It takes time to build up content, establish inbound links, tweak and re-tweak.
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