Alexa is one such website that provides traffic statistics for many websites. You can measure the number of visitors on your website via this ranking tool but to track visitors count using this tool it is necessary that this tool should be already installed on the visitors’ browser. Unfortunately, most of the visitors don’t have this toolbar pre-installed on their browsers. Due to which you can’t say that Alexa Rank gives true indication of visitors on your website, it’s only a subset of your visitors.
Keeping this in view, Alexa addresses some of these concerns as:
• Traffic rankings of 100,000 and above should not be regarded as authentic one.
• The closer a site gets to #1, the more trustable its traffic ranking becomes.
Looking at this we cannot say that Alexa ranking is an accurate ranking system, it is important only if you plan to monetize your website. But there are some way outs to improve the Alexa rank of your website. They are as:
1. Append An Alexa Rank Widget To Your Website
Setting up this widget on your website will help increase its rank. Using this widget, all the visitors of your website would be tracked. Loading of a page take time with a widget added on that page. In order to still retain its benefits, preferably place it at the very bottom of your website, or say at the end of your source code.
2. Do Install Alexa Toolbar In Your Browser
Set your website as your homepage. Doing this way, you can increase the rank of website’s traffic rank because your visits to your website will also be reflected in your rank.
3. Encourage everybody to Install the Alexa Toolbar
Try to make aware everybody, your visitors as well as your friends, that installing Alexa toolbar helps to give correct number of visitors to any website.
4. Use Alexa Auto-Surfing Websites
This approach is workable only if your Alexa rank is too poor, but these websites sends visitors to your website that have this toolbar installed for sure.
5. Hunt for Webmasters
Generally, web developers and tech-savvy people have installed the Alexa toolbar in their browsers. So, if you visit discussion groups, forums, tech blogs, etc., you can ask for feedback on your website, thereby increasing website visits.
Therefore, it’s crystal clear that Alexa traffic rank is not a true indicator of your website’s visitors. It can count near to real visitors, only if considered along with other performance metrics. Heretofore, using above mentioned tips, you can improve your rank, thence the value of your website could be enhanced in front of potential consumers.
Everyone I read today writes about Alexa ranking, interesting trend. However with you luck with your own Alexa ranking :)
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