Every individual or a company has their own modes to market their product. Everyone prefers distinct modes and methods of marketing their product or services. Here I am collating some of the online marketing channels with high success rates viz. Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click, Mobile Marketing, and Video Marketing.
1. Search Engine Optimization
Most of the companies, big or small, focus on maximizing clicks and conversions from organic searches. With SEO, it is easy to increase rankings on search engines like Google and Bing. But with search ranking, it is only half won story. One should target the potential visitors from all the specific locations, simultaneously focusing on ranking. Examine the metrics of your online marketing campaigns to extract maximum results. Try and focus to resolve the questions like:
Are search results targeting yours potential customers? Work upon title tags and meta descriptions looking at the ones used by your competitors. Pay attention towards their offers of free case study, flattering product sample or discounts.
Does your live content address your target audience’s needs? Think from customer’s perspective e.g. whether your customer finds your content relevant or not. Customers prefer solution instead of surprises.
Besides optimizing titles and meta descriptions, organic search increases CTR, thereby influencing subsequent search rankings.
2. Social Media
No doubt social media is not that justifiable in terms of ROI when compared to other online marketing tools. To measure success, define certain goals. Social media participation definitely brings loyalty to your brand. To track and measure results, use certain online tools to gauge traffic from social media channels. You can check whether it meets its potential targets like:
• Increase brand awareness
• Relevant traffic
• Improvement in trust and confidence among customers
• Valuable feedback from potential customers
• Improve standard and social search engine visibility
• Build up database for email marketing
• Drive sales and increase matured leads
Focus on specific goals so that you can measure definite results of your social media efforts.
3. Email Marketing
Regardless of what the critics say, email marketing is not going to vanish in 2010 even. It’s as important as any other online marketing channels. Instead, integrating email with social media is going to be a popular thing for coming years.
Try to bring email marketing to the next level by encouraging email subscribers to not only forward content via mail, but also to get social with mail and share it via Facebook, Twitter, StumbleUpon, LinkedIn and other social networking sites. Promote followers and readers to subscribe to your e-newsletter and tutorials for reaching defined results.
4. PPC
Generally companies get so busy with other online marketing activities that they simply forget to efficiently run PPC campaigns. PPC efforts could certainly increase conversion rate e.g. for betterment, you can try ideas like:
•Try several ad versions that provide different results of your product, service or company like one is cost-effective and other one emphasizes on convenience.
•Try different headlines on your landing page. Google Optimizer is a great tool for this.
•Try launching different ad campaigns all together like one with free case study and other with a product coupon.
5. Mobile Marketing
Make your website optimized for handheld devices too such as mobile phones.
Apart from net banking, purchasing commodities, downloading mobile ring tones, playing games, consumers are doing a lot more than this from their mobile devices. Now they have started their participation in social networks like Facebook, MySpace and Twitter, creating additional opportunities for engagements and traffic to the mobile version of your company web site. Consider few tips like:
•Keep basic font format
•Eliminate ads to conserve screen space
•Take out images unless they are necessary
•Remove Flash, Java or any plug-in content
6. Video Marketing
Google is pushing video as a larger component in search results. Properly formatted online video are getting more clicks than ever before. Do include closed captioning and alt tags in video formats. Live videos add value to business making your content and site more searchable.
These are the channels which I have seen committing approx. 80% assured results.
If you know any other online marketing channels that can increase success rates, do share with me.
Sounds like a great tools for online marketing. The examples that you have given to focus are really of great help.
ReplyDeleteCould be really good for business. Will be giving it a try.
That is a really good summary of online marketing tools. I bet many people might find this one useful :)
ReplyDeleteI guess in the new year video marketing is going to flourish much. All other tools are already exhausted. The potential benefits are already ripped on those channels. Now, I guess those who plunge into video marketing are going to harvest more crop.
ReplyDeleteNice article and great suggestions.
online marketing tools make working online just so much easier!
ReplyDeleteAn efficient, targeted,viable and effective strategy to promote any business service and or products is online marketing. This is the marketing system which could beat any market.
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